Effective Date: 5 January 2026
These Terms and Conditions govern all sales made under the London Persian Rug Company brand (“LPRC”), which is operated by either Heritage Trading DMCC or Rug Distribution Limited, depending on the nature of the transaction.
By placing an order, requesting a quotation, or purchasing goods from LPRC, you agree to be bound by these Terms.
“Customer” means any individual or entity purchasing Goods under the London Persian Rug Company brand.
Brand & Ownership Notice
The London Persian Rug Company (“LPRC”) is a trading name and brand used by Heritage Trading DMCC and Rug Distribution Limited, depending on the nature of the transaction.
Ownership of the LPRC brand and associated intellectual property rests with Heritage Trading DMCC. The identity of the contracting seller for each transaction is determined in accordance with Section 1 of these Terms.
Contents
Where a rug is physically located in the United Kingdom at the time of sale:
Where a rug is manufactured, sourced, or supplied overseas and shipped internationally:
The applicable scenario will be confirmed at the quotation or order confirmation stage. Once confirmed, the scenario cannot be changed or reclassified.
No separate service contract is formed with London Persian Rug Company in respect of overseas shipment, logistics, or handling under Scenario 2.
All rugs sold by LPRC are:
Photographs, videos, and showroom displays are illustrative only. Lighting, staging, and environmental factors may affect appearance. Such variations do not constitute defects.
A binding contract is formed only when the applicable seller of record issues a written order confirmation or invoice.
No verbal statement, showroom discussion, or marketing material constitutes acceptance of an order.
Prices are quoted in advance and confirmed at the time of order.
Payment must be made in full prior to dispatch or release of goods unless otherwise agreed in writing.
Where applicable, payments may be collected by an authorised agent on behalf of the applicable seller of record.
UK VAT is charged at the prevailing statutory rate and remitted by Rug Distribution Limited.
No UK VAT is charged. The customer is responsible for:
Such governmental or third-party charges are not included in the purchase price unless expressly stated. Amounts charged by the seller in respect of logistics, handling, coordination, or administration form part of the overall purchase price, whether itemised separately or not.
Delivery dates are estimates only.
Risk passes to the customer upon delivery at the UK delivery address.
Risk passes upon shipment from the overseas point of origin, in accordance with the shipping terms stated on the invoice.
LPRC is not responsible for delays caused by third-party carriers, customs authorities, or events beyond reasonable control.
Where the customer is a consumer, statutory rights under the Consumer Contracts Regulations apply.
You may cancel within 14 days of delivery, provided the rug is:
Return delivery costs are the customer’s responsibility unless the rug is faulty.
Rugs supplied under Scenario 2 are custom-made or bespoke.
Under Regulation 28 of the Consumer Contracts Regulations, no right to cancel for change of mind applies once production has commenced.
By approving a quotation or placing an order, the customer expressly authorises production to begin immediately.
Scenario 2 orders are final and non-refundable once production has commenced.
Nothing in these Terms limits statutory rights under the Consumer Rights Act 2015.
If goods are defective:
The remedy will be, at the seller’s discretion:
Natural characteristics, age-related wear, patina, asymmetry, or artistic irregularities are not defects.
Scenario 1 goods are warranted by Rug Distribution Limited.
Scenario 2 goods are warranted by Heritage Trading DMCC.
The warranty period is 12 months from delivery, excluding:
No cash compensation is payable in lieu of repair or replacement.
Nothing excludes liability for death, personal injury, fraud, or other non-excludable statutory rights.
Subject to this, total liability is limited to the purchase price paid.
We are not liable for:
Customers are strongly advised to insure rugs for:
Neither Rug Distribution Limited nor Heritage Trading DMCC insures rugs beyond their own commercial liability cover.
Where the customer is acting wholly or mainly in the course of business:
All intellectual property in designs, images, text, and content remains the property of the applicable seller or its licensors.
Personal data is processed in accordance with UK GDPR and our Privacy Policy.
We are not liable for failure or delay caused by events beyond reasonable control.
These Terms and any contract are governed by the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction.
