Our Story

London Persian Rug Co. is a quintessential British business established over 20 years ago.
Still owned and operated by two generations of the founding family, it continues to uphold the British principles that our established clientele trust unwaveringly.
Our business was founded to address a significant gap in the UK market for fine handmade Oriental rugs, particularly in terms of supply, choice, and size. Previously, such rugs were available only in limited, curated collections at small, independent retailers scattered across the UK. Pricing was inconsistent, and there was no centralised place for the trade to view and purchase rugs in various sizes. The market was challenging due to limited choice, scalability issues, and unreliable pricing.

London Persian Rug Co. changed all of this.
London Persian Rug Our Story
London Persian Rug Co Our Story
Starting with humble beginnings in Edinburgh, our initial focus was on rug cleaning and restoration. Building on that foundation, we became the first British family to vertically integrate into the Oriental rug industry, initially selling to the trade and then to private clients. We recognised that many smaller retail outlets acted as core distributors, so we created a UK-wide business capable of offering an unrivalled collection of fine Oriental rugs across both the trade and private sectors. Our Edinburgh location served as a small distribution centre, complementing a large warehouse facility in London. This centralised London warehouse was a first of its kind in the UK rug industry, providing buyers with the unique opportunity to view an extensive global collection of Oriental rugs on a large scale.

Our goal then and our goal now, is not only to provide world-class rugs and comprehensive services, but also to operate differently. We aim to offer unmatched British service grounded in trust, transparency, honesty, and straightforward dealings with no limitations. We offer our clients an enjoyable, luxurious, buying experience with no pressure that is memorable for all the right reasons. Most notably, we are the wholesalers who deal directly with weavers in the Middle East without any intermediaries.
Over 20 years later, we continue to supply handmade rugs and carpets to some of the UK’s most beloved department stores, world-class interior designers, and directly to you, our clients. Each rug we stock is crafted from hand-spun wool, silk, or cotton, dyed with organic natural dyes, and purchased directly from the handloom where it was woven.

Our extensive collection of unique Oriental carpets, rugs and runners allows us to source exactly what our clients are looking for. However, if your heart is set on a specific rug design that we cannot find, we have the ability to weave bespoke rugs perfectly suited to your specifications. Additionally, our services include measuring, home trials, free pick up & delivery, part exchanges, care & repair and a one of a kind champagne experience. We ensure that you receive the highest level of service across the board, and we are able to walk beside you throughout the buying process, thereby establishing a trusted relationship for years to come.
Our business has grown over the decades, but our goals, focus, and ethos remain steadfast and unchanged - Oriental craft with British spirit.

Meet The Team

Bryan Difford - Group Chief Operating Officer

Bryan Difford

Group Chief Operating Officer
Georgie Har - Managing Director LPRC

Georgie Hart

Managing Director LPRC
Gin Yershon - Operations Manager ORRC

Gin Yershon

Operations Manager ORRC
Keith Thomas - General Manager ORRC

Keith Thomas

General Manager ORRC
Naz Rahmani - Warehouse Manager

Naz Rahmani

Warehouse Manager
Andrew Campbell - Head of Logistics

Andrew Campbell

Head of Logistics
London Persian Rug CoLondon Persian Rug CoLondon Persian Rug Co

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