In the world of luxury hospitality, first impressions matter – and so do the details that create them. From the lighting in the lobby to the softness of fabrics and the surfaces underfoot, every design choice impacts the guest experience. Among the most powerful design elements is the Persian rug – a timeless investment that combines art, heritage, and functionality.
A carefully selected Persian rug can define a suite, elevate a lounge, or transform a reception area into an elegant, welcoming space. At London Persian Rug Company, we specialise in curating rugs that meet the high standards of hotel designers, FF&E consultants, and hoteliers across the UK. Whether your project calls for classic grandeur or understated luxury, the right Persian rug brings the room together with depth, warmth, and cultural richness.
Hotel interiors need to look luxurious and perform under pressure. A Persian rug is the perfect combination of elegance and endurance. Our collection includes unique, handwoven rugs, carpet and runners designed to withstand constant foot traffic while retaining their intricate beauty. Ideal for lobbies, corridors, and guest rooms, these high-end rug selections deliver both visual impact and long-term value.
Each Persian rug is hand-knotted using the highest quality, natural materials like wool and silk, offering exceptional durability. This makes them perfect for busy hospitality environments where appearance and performance must coexist. Unlike synthetic alternatives, an authentic Persian rug becomes more beautiful with age, making it so much more than just a décor piece, but a long-term asset.
No two hospitality projects are alike. That’s why we offer tailored resizing solutions to ensure your Persian rug fits perfectly in your chosen space. Whether you’re sourcing for a historic restoration or a contemporary boutique hotel, our team can help you select or customise a piece that aligns seamlessly with your design vision.
From vintage and antique, to tribal, classic, decorative and contemporary collections, our expertise ensures each piece integrates effortlessly into its surroundings. We also offer free trials, a styling and design consultation service, and support with sourcing rare pieces from our global network of weavers and collectors.
One standout project involved a luxury countryside retreat undergoing a full redesign. The client wanted a “quiet luxury” aesthetic: soft, natural tones and a sense of calm throughout. We selected a Persian rug in muted earth tones, which we paired with antique wood furniture, textured linen fabrics, and dimmable lighting. The result was a soothing, tactile experience that guests immediately connected with – a reminder that elegance doesn’t have to be loud.
This project highlights how a Persian rug can act as a unifying design thread, offering both function and emotional resonance within a space.
Reception areas and lounges are the heart of the guest experience. Here, a well-placed Persian rug signals taste, quality, and attention to detail. At our central London showroom, you’ll find statement rugs perfect for high-visibility areas – from intricately patterned Turkish carpet designs to the refined minimalism of neutral-toned pieces.
We offer expert guidance, delivery across the UK, and white glove services specifically tailored to the hospitality sector.
Choosing a Persian rug is not just a design decision – it’s an investment in heritage. Our pieces are not mass-produced but handcrafted using age-old techniques passed down through generations. Whether you’re selecting an expensive Persian carpet for a signature suite or outfitting your entire property with coordinating styles, our team ensures a seamless experience from sourcing to installation.
With a growing number of hoteliers prioritising longevity, craftsmanship, and narrative-rich interiors, the Persian rug continues to stand out as a symbol of timeless luxury. Each piece offers not only visual impact but a deeper sense of story and permanence – an ideal match for thoughtful, design-led hospitality spaces.
For tailored advice, bespoke sourcing, or help selecting the perfect rug for your project, our team is available and ready to support your vision.
