In the world of interiors, a traditional Persian carpet is more than a floor covering – it’s the foundation of a room’s character, the thread that connects artistry, culture, and design intent. We go beyond simply sourcing exceptional rugs; we partner with interior designers and discerning collectors to transform creative visions into handcrafted masterpieces.
Every bespoke commission begins not with a product, but with a conversation. Our clients – from leading design studios to private collectors – come to us with an idea, a mood, or a story they wish to tell through texture and pattern. Whether inspired by a historic motif or a contemporary brief, our bespoke weaving service translates imagination into artistry, ensuring that each rug reflects both the designer’s intent and our deep heritage in rug-making.
The journey from vision to weave is inherently collaborative. Designers are invited to work closely with our in-house style consultants and master weavers, sharing sketches, CAD drawings, or mood boards that capture the essence of their project. From there, we explore scale, colour, materiality, and weave technique – every element tailored to the client’s space and aesthetic.
Because each Persian rug commission is woven by hand, there are no constraints on creativity. Traditional patterns can be reinterpreted with contemporary palettes; classic medallions can be expanded or softened to suit modern proportions. Our team offers expert guidance at every stage, ensuring that the final piece feels not only unique but perfectly attuned to its architectural and decorative setting.
In our Battersea showroom, designers can experience an extensive archive of over 4,000 one-of-a-kind rugs – a living library of scale, tone, and technique. From this foundation, bespoke ideas take shape, informed by centuries of Persian craftsmanship and a deep respect for material integrity.
At the London Persian Rug Company, the art of weaving is both ancient and ever evolving. Our bespoke rugs are handmade by master artisans continuing the legacy of techniques passed down through generations. Each piece is crafted using the finest wool, silk, or blended fibres, dyed with natural pigments to achieve depth, softness, and subtle variation.
But while our methods honour tradition, our approach embraces innovation. Using CAD design, custom dye matching, and detailed sampling, we give designers full visibility and control before weaving begins. Each project includes tactile samples that capture the exact feel and colour of the final rug – a bridge between concept and creation.
When the first knot is tied, months of meticulous work unfold. Every thread is placed by hand, every shade carefully balanced, resulting in a rug that embodies patience, precision, and personality. For us, luxury lies not in excess, but in the quiet confidence of craftsmanship that endures for generations.
For interior designers, the difference between a space that feels styled and one that feels curated often comes down to what lies beneath – the foundation that anchors furniture, palette, and atmosphere. A bespoke rug offers the freedom to design from the ground up, ensuring scale, proportion, and tone are all in harmony.
Our bespoke service allows for complete flexibility – from dimensions and design adaptation to custom weaving for unusually shaped rooms or large-scale projects. For commercial commissions, our team can coordinate suites of complementary designs to maintain a cohesive aesthetic across multiple interiors.
Whether it’s a one-of-a-kind centrepiece for a townhouse, a softly muted runner for a boutique hotel, or a collection of rugs woven to match the vision of an entire property, the result is the same: a handmade piece of artistry that perfectly aligns with the designer’s narrative.
Every project is a partnership built on trust and shared creative intent. Our role is to translate ideas into enduring works of art – rugs that not only complete a design scheme but elevate it. Through our bespoke service, we continue to celebrate the intersection of design and heritage, offering designers and collectors the rare opportunity to co-create something truly timeless.
Because in the end, a rug is not just something you live with – it’s something that lives with you.
